Grow your business with us and get on the news. We provide marketing strategy, social media strategy, press releases and press coverage, media relations and outreach, media coaching, executive visibility, social media monitoring and response, content creation and crisis communications.
Need videos about your products, services and business? Let us tell a beautiful story to show across your media platforms. Our stories will let customers know what you're all about, what drove you to create the business and what you stand for today. It's time to tell your story.
Don't have time to write? We can help. We write articles, blogs, newsletters, website content, social media posts, white papers and we copy edit. Attract more customers to your website with great content that gets them involved in your brand, and increase your Search Engine Optimization (SEO).
Today information travels at the speed of a mouse click. Your business needs to be prepared when bad news goes viral whether it's a leaked document, a poorly worded commercial, or a fire, homicide or terrorism where public safety and lives are at stake. We'll create a flexible and dynamic crisis communications plan for you that can be used during multiple crises that will improve your reputation or leave it intact. The plan includes the top 10 crisis you're most likely to experience, and your response to each of them.
When you fail to plan, you plan to fail.
Deborah holds several crisis communications certifications from the Federal Office of Emergency Management: G291 Joint Information Center, U.S. Dept. of Homeland Security FEMA: Incident Command System, Public Information Officer Awareness, Social Media in Emergency Management, National Response Framework, National Incident Management System & Incident Command System, Joint Information System Planning.
Getting ready to face reporters as a CEO or company spokesperson? We'll show you how to handle the toughest questions with grace and leave the public and journalist in your corner. We'll give you the dos and don'ts when speaking to reporters on the record. We'll also have you practice in taped mock interviews with actual reporters.
"Tell me a story." Famous words spoken by Don Hewitt of 60 Minutes. Sherman's goal as chief editor of JackTracy Marketing is to help clients tell their stories that move people to take action. The former investigative journalist is a top-notch media consultant, marketing strategist, communications coach, writer and crisis communications manager. She's a talented writer used to meeting hourly deadlines for television, websites and print. This national and local award-winning reporter can help your business succeed with the right communications strategies.
Sherman worked in public relations for the Federal Bureau of Investigation (FBI) Denver and other law enforcement in Colorado. Before that, she was an Emmy Award-winning investigative reporter for NBC, CBS, ABC and Fox TV News stations around the country. She last worked as the chief investigative reporter for 9NEWS (NBC News) in Denver. She's been honored with 13 Emmys, three Edward R. Murrow Awards, and dozens of state and national accolades for her investigative journalism. In 2010, Sherman co-founded the nonprofit KidsGiving365.org. and served as board president and marketing chair.
You've worked hard to build your business and don't want to pay an arm and a leg to market it through a major ad agency. That's where we fit in. We have 20 years of experience in communications, marketing strategy, public relations, social media management, videography and editing. We don't charge what the big guys do. We want to help businesses like yours succeed without breaking the bank.