What We Offer
Public Relations
Grow your business with us and get on the news. We provide marketing strategy, social media strategy, press releases and press coverage, media relations and outreach, media coaching, executive visibility, social media monitoring and response, content creation and crisis communication.
Video Storytelling
Need videos about your products, services and business? Let us tell a beautiful story to show across your media platforms. Our stories will let customers know what you're all about, what drove you to create the business and what you stand for today. It's time to tell your story.
Content Writing, Social Media & Storytelling
Don't have time to write? We can help. We write articles, blogs, newsletters, website content, social media posts and white papers. Or we can copy edit your work. We will tell your story to attract more customers to your website, engage them in your products and services and increase your Search Engine Optimization (SEO).
Crisis Communication
Today information travels at the speed of a mouse click. Your business needs to be prepared when bad news goes viral, there is a natural disaster, or an act of violence when public safety and lives are at stake. We'll create a flexible and dynamic crisis communication plan that you can use during multiple crises to improve your response, mitigate the loss of revenue and save property and lives.
Deborah holds multiple certifications from the U.S. Dept. of Homeland Security Federal Office of Emergency Management: G291 Joint Information Center, Incident Command System, Public Information Officer Awareness, Social Media in Emergency Management, National Response Framework, National Incident Management System & Incident Command System, Joint Information System Planning.
Media Training
Getting ready to face reporters? We'll show you how to handle the toughest questions with grace and leave the public and journalists in your corner. We'll give you the dos and don'ts when speaking to reporters on the record. We'll also have you practice in taped mock interviews and press conferences with former reporters.
About Us
Deborah Sherman, Owner
"Tell me a story." Famous words spoken by Don Hewitt of 60 Minutes. Sherman's goal as CEO of JackTracy Marketing is to help clients tell their stories. Your story is what will sell your products and services and move people to take action. When we focus on your purpose and mission, you'll engage customers and keep them loyal.
Sherman headed the Public Affairs office for the Federal Bureau of Investigation (FBI) Denver and other law enforcement agencies in Colorado. Before that, she was an Emmy Award-winning investigative reporter for NBC, CBS, ABC and Fox TV News stations around the country. She last worked as the chief investigative reporter for 9NEWS (NBC News) in Denver.
She's been honored with 13 Emmys, three Edward R. Murrow Awards, and dozens of other accolades for her investigative journalism. In 2010, Sherman co-founded the nonprofit KidsGiving365.org. and served as board president and marketing chair.
You
You've worked hard to build your business and don't want to pay an arm and a leg to market it through a major ad agency. That's where we fit in. We have 20 years of experience in communication, marketing strategy, public relations, social media management, videography and editing, reputation management and crisis communication. We don't charge what the big guys do. We want to help businesses like yours succeed without breaking the bank.